Use web address stickers. . .Not ready to reprint your stationery? Print small, coordinating labels that feature your online address and a note inviting people to visit. Stick them on outgoing envelopes, on seminar folders, on the backs of your business cards, and more.

Put your URL (web address) in your print ads. . .This extends the use of a small print ad since more wired readers can get more details about your offerings instantly, 24 hours a day. But, include your phone number and street address in your print ads, too.

Include your URL in answering machine messages. . .For those who call your office outside of office hours, why not spell out your web address in your message so they can immediately help themselves to the information they need?

Utilize your on-hold message as well. . .Instead of playing "Disco Fever" for customers while they wait on the line for a representative, you can tell them that if they're calling for directions, prices, return policies, your FAX number, and such, they can surf on over to your web site.

Ask for links. . .Visit non-competing informational sites in your area of expertise and ask the owners to add links to your site. This works best when your site includes useful informational resources rather than strictly promotional material.

Exchange links. . .Before requesting links, add a section to your site that contains links to related businesses. Then, contact the webmasters of those sites to request a return link.

Start an e-mail newsletter. . .Some say showing up in your customers' mailboxes every week or month with updates, schedules, sale prices, or industry news is even more valuable than the web site itself. Somewhere in the newsletter, tell readers to check out your web site for more information on related subjects.

Host a giveaway. . .Announce a drawing for a free something-or-other once a week or once a month. Those who register at your site during that month (and people can re-register every month) are eligible.

Consider outside signage. . .Conventional signs can be very effective. Having your web site address on the side of your building is a great way to publicize your site. Or, consider bumper stickers on your vehicles.

Encourage people to bookmark your site. . .Remind visitors to your site to bookmark your site (add it to their favorites' list).

Use your e-mail signature option. . .At the end of every e-mail message you send, include your URL with your signature.

Print T-shirts. . .Order custom-made shirts and wear your web address on your back. Or, sponsor a softball or soccer team who will wear them, or use them as giveaways for a special promotion.